Wye River Group

Wye River Group is an independent financial advisory firm specializing in supporting public and private sectors, including charter schools, nonprofits, and healthcare organizations, with financial loans for various projects.


Develop a recognizable brand identity and rollout the new brand across various mediums, including a website redesign and development.


When beginning the brand discovery, our team saw how much Wye River values where they do business. As a result, we decided to incorporated elements of local marine life as an homage to the region where the client’s office is headquartered. Once the brand was solidified, our team updated existing print and digital collateral. Additionally, our team developed and proprietary web portal that allows Wye River’s clients to view and share sensitive documents with ease.


Since this brand refresh, Wye River has experienced growth and increased brand value, leading to a recent partnership with First Tryon, a Charlotte based financial advisory firm. Liquified Creative continues to support Wye River on an ongoing basis regarding print and digital brand assets, email marketing, and website updates.