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Western Shore Veterinary Hospital

Previously, our agency had designed and developed a website for Queenstown Veterinary Hospital, who was looking to open a new location under a different moniker in Annapolis, MD.

Brief

Design a new, but complementary, logo and brand collateral as well as a website to introduce the new location to the market.


Approach

For the logo, we incorporated existing elements of the current Queenstown Veterinary Hospital logo to maintain the familiar brand tonality of the Queenstown location. When approaching the website design and development project, we emphasized the importance of the client’s market knowledge and incorporated key features that were important for appealing to the intended target audience.


Result

Liquified Creative produced a familiar yet distinct logo and brand identity to establish a standalone identity in this new market while paying homage to its parent location. These elements resulted in a friendly and easy user experience for clients as they visited the Western Shore Veterinary Hospital website.