Building a Healthier Online Experience for Patients and Families

University of Maryland Capital Region Health is a not-for-profit healthcare system serving the citizens of Prince George’s County and the surrounding area. Their network of board-certified physicians meets the needs of all members of the community by providing specialists in family, vascular, infectious disease, and internal medicine throughout the PG County healthcare community.

CHALLENGE

Deploy and implement a new brand and website for University of Maryland during a brand transition while improving user experience and access.


APPROACH

Liquified Creative had the unique opportunity to develop a website, along with digital content in the middle of the rebranding efforts of Univeristy of Maryland Medical Center. Timeline was key in this project, along with integrating aspects of both brands into the new layout of the website which would allow visitors to feel comfortable.