Our Marketing Has Gone to the Dogs

The SPCA of Anne Arundel County is the largest and oldest animal welfare organization in Anne Arundel County. They provide the necessary and needed shelter and humane care for homeless animals throughout Anne Arundel County and operates as valued advocates for animal welfare in our community.

Challenge

To develop an engaging a set of event campaigns that not only encourage the community to attend and donate, but also to encourage advocacy for a well-loved animal humane organization in Anne Arundel County. In addition to the advocacy component, our team was also tasked with transforming a pre-existing event “Lights on the Bay” and grandfathering it support a new title sponsor.


Approach

The Liquified Creative crew executed a full range of pet-inspired campaigns that included both traditional and digital strategies. This included: event branding and messaging, print advertising, display signage, sponsorship coordination, broadcast television placement, education/advocacy materials, promotional materials, social engagement/advertising, website, and on-going social engagement.