Let Our Pride, Protect Yours.

Proudly led by nationally acclaimed personal injury attorneys Deborah Potter, Suzanne Burnett, and Andrew Burnett, Potter Burnett Law formed a law firm representing injured individuals throughout the state of Maryland and Washington, DC. Liquified Creative spearheaded the complete branding, website design, and marketing and advertising efforts to ensure the new firm hit the ground running.

CHALLENGE

To develop a brand for a law firm that evoked confidence, dependability, and personal attention for clients who were victims of personal injury, medical malpractice, a vehicle collision, or nursing home neglect.


APPROACH

Through the initial stages of developing the Potter Burnett Law brand, our crew wanted to take a creative, but powerful stance in the introduction of their client to the legal industry. In doing so, we embraced a pride of lions as the client’s spirit animal. This brand direction was carried through both their collateral, digital, website, marketing, and firm’s culture.