Ingredients for a Successful Brand Experience

The Giant National Capital Barbecue Battle is an annual pilgrimage and mecca for BBQ enthusiasts throughout the United States. This annual event brings national brands, non-profits, entertainment and music to one table for families in the D.C. area.

Celebrating the art of cooking and the joy of eating, the Barbecue Battle offers families of the Greater D.C. area and throughout the east coast, the chance to enjoy America’s favorite pastime in our Nation’s Capital.

CHALLENGE

To elevate a community-based event and develop a platform to connect multiple brands with visitors, while creating local awareness and increasing ticket sales. As title sponsors change over time, it was important to establish a presence and commanding brand that other products and brands would want to partner alongside.