Redefining a legacy in commodities.
MPB Commodities Brokerage (MPB) is a full-service cash oil brokerage with roots dating back to 1937 on the floor of the Chicago Board of Trade. Over the past 81 years, MPB’s portfolio of operations has evolved. However, the expertise, knowledge, and capabilities of the organization have grown over three generations of business firmly rooted within tropical, soft oil commodity and value-added oil products.
MPB approached Liquified Creative with a multi-pronged approach to a rebranding initiative. This journey started by discussing a modern take on their brand identity, including a refresh of their logo in a way that maintained their ties to both their tropical oil roots and the Chicago Board of Trade.
Following their initial rebranding initiative, MPB decided to take the leap into a brand-new website that would reflect their new modern look and feel. Liquified Creative was able to design and bring to life a modern, updated, and functional website while keeping the integrity of their past alive by showing MPB’s dedication to staying ahead of the curve in their industry. Their website continues to showcase their state-of-the-art technology solutions in the commodities trading industry through their custom cloud-based commodities software suite, Ceres.
