An Infrastructure Built on Quality

MdQI is a cooperative effort by Maryland’s transportation industry dedicated to the continuous quality improvement in the planning, design, construction, and maintenance of Maryland’s transportation system. In 2017 MdQI turned to Liquified Creative to transform 25 years of transportation programs, partnerships, and quality assessment development for Maryland into a 20-minute documentary and commemorative anniversary book.

Challenge

To transform 25 years of transportation programs, partnerships, and quality assessment development for Maryland into a 20-minute documentary and commemorative anniversary book.


Approach

The Liquified Creative crew worked seamlessly with the MdQI Anniversary Committee over a course of one year on research, interviews, archive photography collection, scripting, and copy development. The final products included a branded anniversary event at the Baltimore Convention Center, publication design of a commemorative anniversary book, and a legacy recap video of the origanization’s past 25 years of development and commitment to Maryland’s infrastructure.