Masterplanning for Design Professionals

Lee/Shoemaker provides legal services to architecture/engineer firms that seek counsel and guidance on managing risks, resolving disputes, and maximizing the value of their practice. During the initial formation of their firm, they set forth the goal of presenting their firm as master planers in developing the legal infrastructure of their client’s businesses and to serve the industry as a cornerstone in the building community.


To devise a structured brand and identity system that would introduce and elevate Lee/Shoemaker in the architecture and construction industry in Washington D.C., Maryland, and Virginia. Branding systems included messaging, logo/logotype, collateral, and digital presence.


Liquified Creative focused on the concept of master builders and overall imagery that is reflected in modern architecture as the inspiration and driving force behind the Lee/Shoemaker brand. From digital to traditional materials, our goal was to devise a clean, structured approach to encompass the interest of their clients which included architects, engineers, developers, and construction companies. Their initial goals and accelerated timeline included custom website design, development, collateral, e-communications, signage, and branded materials.