Taking it to the Streets

Hyper is a high performance sports brand that answers the needs of extreme sport bikers through products such as BMX racing frames and accessories. Based on the popularity of their brand and products, Hyper expanded their brand to include: Hyper BMX, Snafu, and Hyper Toys. Liquified Creative partnered with HyperBike Co., SNAFU, and HyperToys to design and develop three individual dynamic websites to clearly showcase the RC Toys, high-end racing, BMX, and mountain biking performance products they are known for. We utilized creative angles and bold colors along with compelling imagery to portray the energy and enthusiasm of the sports and products.

CHALLENGE

To design and develop a full family of e-commerce websites that encompass Hyper Bikes, Hyper Toy Company, and SNAFU both in the US and also in Canada. The client’s previous environments did not allow for brand consistency or management of their full line of products for online ordering or registration.