DeCaro Auctions International
DeCaro Auctions International is a luxury real estate auction company that has orchestrated over $1 billion in sales from their auctions across the globe.
DeCaro Auctions International is a luxury real estate auction company that has orchestrated over $1 billion in sales from their auctions across the globe.
Provide strategic media planning + buying services in effort to drive awareness surrounding the auction of an exclusive luxury home located in Los Angeles’ coveted Bird Streets neighborhood.
In just three weeks, our team developed and executed a campaign that utilized paid, earned and owned placements. After establishing a hyper-focused target audience, we defined a multichannel approach that combined both print and digital mediums. Notable media coverage included The Wall Street Journal, Mansion Global and The L.A. Times, among others.
Our team’s efforts, in partnership with the expertise of the DeCaro Auctions Team, resulted in an ROI surpassing 6,000%. Ultimately, the client’s objective of holding a successful live, absolute auction resulting in the sale of the property was achieved.
