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DeCaro Auctions International

Billions of dollars in successful closings have made DeCaro Auctions International one of the largest luxury real estate auction companies in existence.  DeCaro’s unparalleled track record distinguishes them as THE luxury real estate auction company with the strongest reputation for integrity and accomplishments. Founded long before the luxury real estate auction market became a trend, they’ve remained at the top of the industry through a perpetual dedication to excellence.

Brief

Provide strategic media planning + buying services in effort to drive awareness surrounding the absolute auction of an exclusive luxury home located in Lido Key, a highly-desired area of Sarasota, Florida.

Approach

In just three weeks, our team developed and executed a campaign that utilized paid, earned and owned placements. After establishing a hyper-focused target audience, we defined a multichannel approach that combined both print and digital mediums.

Result

Our team’s efforts, in partnership with the expertise of the DeCaro Auctions Team, resulted in a 300% increase in website traffic, over 500k media impressions, over 14k engagements, and a reach that extended across the entire United States . Ultimately, the client’s objective of holding a successful live, absolute auction was achieved, resulting in the sale of the property.

 

Recent Client Project Awards

2023 Communicator Award | Award of Distinction – “The Pirate House: Sarasota, Florida”, Campaign – Promotional

 

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