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The team at Anne Arundel Medical (AAMC) Foundation wanted to improve corporate and charitable giving and advocacy of increased healthcare awareness in Anne Arundel County. In an effort to expand their reach and efforts, we developed engaging digital campaigns as well as event websites to meet and improve their sponsorship efforts.

CHALLENGE

To strengthen the awareness of AAMC Foundation programs and to develop stand-alone event brands (both digital and traditional), which increased giving opportunities throughout the region.


APPROACH

Armed with an understanding of past performance and key insights on the Foundation’s goals, we were able to develop an extensive strategy to educate and engage their audience. Our experience marketing plan included the deployment of both traditional and digital marketing coupled by creative campaigns that were focused on both advocacy and sponsor involvement. Additional supporting services included social marketing and engagement, web development, and branding in order to surpass each event’s goals by over 20% year-over-year.