Charting a digital course for growth and engagement.
With more than 200 events produced throughout the years, Annapolis Boat Shows has established an unsurpassed reputation for offering the most comprehensive boating exhibitions in the industry. In 2014, our team was deployed in an effort to bring Annapolis Boat Shows new website to the public as well as offer direction as they set sail into the digital market and landscape.
The goal was to redesign the website to reflect that of a reputable event-based or in-water convention. Competing with the renowned Baltimore and New England boat shows, we wanted to make their website standout. Additionally, we wanted to put an emphasis on the history of the event through the site. The first year the new website launched, online sales to the event doubled.
