Transforming a brand into an advocate.
Along with multiple brand collaborations, Liquified Creative designed, developed, and deployed a custom-built website for the American Breast Cancer Foundation. This new website was designed to advocate, educate, and also engage the public.
Kona Gold’s Hemp Energy Drink, Kona Pink, was designed by Liquified Creative in collaboration with Kona Gold Solutions and the American Breast Cancer Foundation. The overall design aimed to reflect both the unique Pink Grapefruit flavor of energy drink as well as the messaging and purpose of the initiative. Kona Gold timed the launch of Kona Pink to coincide with Breast Cancer Awareness month in October in order to have the most impact on raising awareness about breast cancer. A portion of all proceeds from each Pink Grapefruit case sold will go to the American Breast Cancer Foundation to help provide financial assistance for breast cancer screenings, education, and support services to individuals who are uninsured and underserved.
2020 Muse Award | Silver – Kona Pink Packaging, American Breast Cancer Foundation
For this project, the challenge was to integrate the ABCF brand into a co-branding opportunity with the Carly fashion brand. Our approach consisted of in-depth brand and market research, review of the associated fashion line, and a focus on empowering design that complemented the label while accurately conveying the objective of the collaboration.
