Over the past few months, Liquified Creative has been working with committee members of the Maryland Quality Initiative Conference (MdQI) to help document the contributions of the Maryland Transportation Industry as the conference celebrates it’s 25th year.
MdQI celebrates the Maryland Transportation Industry’s commitment to quality in planning, design, construction, and maintenance of Maryland’s valuable transportation infrastructure.
MdQI provides a forum in which the highway industry collaborates as partners, solving problems and issues, sharing knowledge and experiences, and recognizing the significant contributions of the member organizations.
In honor of MdQI’s 25th Anniversary Celebration, Liquified Creative, along with the 25th Anniversary Conference Committee, was honored with the task of creating both a commemorative book and video that documents and celebrates the past, the people, and the projects associated with the Maryland Quality Initiative.
The book, titled “MdQI: Building Quality for 25 Years” which was designed in partnership with MdQI’s Commemorative Book Committee and Writers, is a 122 page collective history of MdQI. The overall book design by Liquified Creative was focused on the organization’s collective history of how the projects, process, and partners have invested and participated in both the quality and safety of Maryland’s transportation infrastructure.
Shawn Noratel, Creative Director at Liquified Creative stated: “It was an honor to be a part of such an important project and to work with MdQI’s passionate partners that are transforming our transportation landscape in Maryland.” “The commemorative book was intended to encapsulate the history, people, projects, materials, and evolution of MdQI’s mission and impact across our state”.
The video is a 20-minute compilation of photos, video, and interviews with the conference’s founding members. Our team used creative editing styles to give life to these photos as we intertwined them with the other material to create a cohesive, aesthetically pleasing, and compelling story.
While both the video and book were divided into segments that highlighted achievements and events during specific time periods, the book took more of an industry project focus while the video was intended to highlight the individuals who make the conference possible.
We were honored to be able to partner with the Maryland Quality Initiative to create these two commemorative features that conference participants now have to look back on the many achievements that occurred throughout the past 25 years.