Despite what you may have heard, branding is much more than a logo, website, or business card. Your brand is your corporate personality that defines the way you communicate with your customers and your customers’ perception of your company. So, what are the first steps to building a strong brand? As you begin to define your brand, think of it as a living, breathing entity. Successful branding can be achieved through a variety of efforts including your mission, writing style, and design scheme. All of these efforts combined create one cohesive image otherwise known as your company brand. Consider the following steps to help you build your brand.
Step 1: Define your message
Defining your brand message begins with knowing and understanding your audience. Understanding your customers allows you to identify how to fulfill the needs of your distinct audience. Your brand message distinguishes what makes you different from your competitors.
Step 2: Determine your writing style
Your writing style will affect many aspects of your brand from the copy on your website to your social media posts, to the way you communicate with your customers. To ensure your copy stays consistent, you must determine your brand’s tone, key vocabulary words, and voice.
Step 3: Develop your design scheme
Your design scheme affects everything from your color pallet to your text style. Various color combinations can evoke different feelings from your customers so you want to be confident that your color pallet reflects your brand message. You will need to choose a dominant color and accent color. To keep your design scheme consistent with your branding consider creating a brand style guide.
Step 4: Consult an expert
Although it is a good idea to have an understanding of what your brand will look like it’s important to make sure that no strings are left untied. Due to the intricate and detail-oriented nature of a developing brand, it never hurts to consult an expert. Liquified Creative is a marketing agency that specializes in brand development and will help you define your brand’s personality today!