3 Facts About Facebook Every Marketer Should Know

3 Facts About Facebook Every Marketer Should Know

by Meghan Mercer, October 9, 2017

Remember when Facebook was a social platform for college students to communicate? Once upon a time, a small network for college students is now one of the largest social networks in the world, with 1.23 billion active users. Ignoring the opportunities that Facebook offers is no longer an option for marketers. Here are 3 Facebook Facts you should know!

  1. Facebook offers a click-to-chat option. A click-to-chat campaign is one of the most useful tools that Facebook offers and heavily underutilized. Click-to-chat campaigns are great for website traffic campaigns and can be a great addition to excellent customer service.
  2. 20% of Facebook POSTS generate an emotional response vs 0% with ad campaigns. Facebook is a platform where you can reach users on a specific stage of the marketing process. Instead of trying to evoke an emotional response, try to provide your user with the value and more importantly, benefits that a relationship with you can bring them. (Source: AdEspresso)
  3. Five new profiles are created every second. Marketers should not disregard Facebook as an advertising platform as it continues to grow more and more every day.(Source: ALLFacebook2012)

Ready to learn more about how you can utilize Facebook to start the conversation with your market and reach new clients and customers? Contact Liquified Creative and let’s determine an effective social strategy that aligns with your company strategy, goals, and marketing touch points utilizing social advertising, content development, monitoring, and reporting.