Advertising on Instagram
Instagram is still a fairly new marketing avenue for businesses and marketers alike and should be handled in a strategic matter. Here are some best practices to keep in mind when advertising on Instagram:
- Use Hashtags – You can make your product or service distinctive with hashtags. Make sure to use your hashtag across all your social platforms.
- Videos Increase Engagement – Videos allow you to interact with your audience on a different level. Videos allow you to bring your brand to life and catch your fans attention.
- Post-Exclusive Instagram Discounts – Exclusive discounts on your Instagram ads will make your fans feel special which will not only help the engagement of your ad but will also increase your brand loyalty.
- Minimum Text – Any Instagram Ad should include as little text as possible. If possible, stick to the 20 percent rule concerning text within ad images.