Does your market understand what you’re trying to say? Copywriting is a critical skill for effective online marketing. It is a tactical art of formulating words to convince someone to take the desired action. Improve your copywriting by adhering to these simple writing strategies:
- Know your audience
Your audience will determine the voice and focus of your blog. Your copy should cater to your target audience and connect with them on a personal level. To determine your audience ask yourself the following questions
- What are your market’s interests?
- What is the age range of your audience?
- Where will your market be reading a message – on a mobile device, tablet, or desktop?
- Be authentic and to the point
Readers are not looking for a sales pitch. Instead, they are reading to learn and they want to learn quickly. Make sure your copy is meaningful but also short and to the point. One way to convey information–while keeping it in small digestible bites–is to break it down into bullets or numbers. When clients ask you the time, they usually don’t need to know how to build a watch. Keep it short, sweet, and neat.
- Create a compelling Call-To-Action
Your Call-To-Action (CTA) is one of the most important aspects of your copy. Your CTA instructs your audience to complete an action, whether that be to buy a product, download an eBook, or create an online account. Essentially, when it comes to your CTA online you need to make it count. Think of your CTA as a way of directing online traffic – informing your target market – which way to look at the important points toward making a sale.
If you have questions about your copy for your website, social media, or campaigns, contact Liquified Creative today.