A social media content calendar plays a critical role in a company’s social strategy. Social calendars are great tools that help keep social networks organized, posts timely, and will ultimately help your company build credibility. While a social media calendar doesn’t typically contain posts that feature trending material, retweets and shares, it does encompass weekly, monthly and/or quarterly – depending on how far you like to plan ahead – social campaigns, company updates, and industry announcements. Building a social calendar may seem like an overwhelming task, but once you have everything in place you won’t know how you ever managed without one.
Why Your Business Needs a Social Media Content Calendar:
1. Keeps Your Audience Excited
Social calendars help you determine what material to provide your audience. Once you begin posting, you will notice some posts perform better than others. Perhaps, your photo posts are receiving more likes than link posts? If so, than why not cater to your audience and schedule more photo posts in your upcoming social calendar? A social calendar allows you to take advantage of social insights and plan your upcoming content to reflect what you’ve learned.
2. Helps You Post Content at the Best Times
It’s important to track when your audience is online and post during these times. A social calendar gives you the opportunity to research your peak posting dates and times and schedule content accordingly.
3. Prevents You from Posting Poorly Written Content
If you use a social media content calendar you can revise each post for grammatical errors, broken links, and make sure it is a well-researched concept that positively represents your brand.
4. Encourages Consistency
By scheduling social posts in advance, you are able to create a storyline and stay consistent to your story. Remaining consistent creates trust between you and your audience.