Users communicate differently on each social channel.
Each social network caters to a different type of user. In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be copy and pasted into Facebook. Can you use the same content subject matter? Yes, but make sure that the content you post reflects each social channel’s style of communication. Are you unsure of how to communicate on a particular social network? Social communication can be easily explained through donuts.
“I’m eating a #donut”
- Short and sweet is the best policy for content posted on Twitter. Always be “matter of fact” and “to the point” because most users are on Twitter for updates and news.
- Try and keep your tweets down to 120-130 characters because Twitter users expect quick and digestible content.
- Creating content for Twitter can be compared to crafting headlines for a blog.
- Twitter users appreciate witty tweets, but make sure you are still incorporating your brand message.
- Take advantage of trending hashtags to add to the #conversation.
“I like donuts”
- Facebook is a great network to share opinions and feelings.
- You can be more descriptive and longer-winded on Facebook.
- Users on Facebook are more open to reading and digesting content so you don’t have to be as paranoid about the length of your posts.
“Here’s a vintage photo of my donut”
- Instagram allows anyone to be a photographer – including YOUR BRAND – with easy to use filters and photo edits.
- Instagram is a platform where users share their experience through photography.
“My skills include donut eating”
- Business-oriented social networking service.
- LinkedIn caters to professionals so make sure to adapt your posts and profile accordingly.
- Expect a more sophisticated audience.
“Here I am eating a donut”
- A video-sharing website
- Share live footage of what you or your brand is doing
“I’m a Google employee who eats donuts
- Google Plus is a dying platform, for those of you who didn’t know.