Pinterest Steps Up Their Marketing Game with Cinematic Pins

Pinterest Steps Up Their Marketing Game with Cinematic Pins

by Meghan Mercer, June 1, 2015

Pinterest has refined promoted pins so brands are now better able to make the most of their marketing dollars on the social photo-sharing site. Recent changes include new audience targeting, promoted app pins, and, most importantly, cinematic pins. Cinematic pins incorporate the use of video on Pinterest Videos.

Why is this important?

 Video is an important feature for any social platform because:

Pinterest describes cinematic pins as a “thumb-stopper.” The cinematic pin motion is triggered when scrolling over it and stops once the user scrolls past it. Many credible brands are already taking advantage of this new feature including Gap, Wendy’s, L’Oréal, and the Banana Republic – and we think it’s going to be a great opportunity for brands that utilize Pinterest.