With constant updates, millions of active users, and industry competitors, it’s difficult to set your page and posts apart from the other noise within Instagram. While it’s important to incorporate your branding and story, you must also make sure all of your content is native to your social platform. So how do you stay true to your brand, accomplish your marketing goals, and create an Instagram account that attracts your market? Here are a few tips to creating an Instagram account that resonates with your audience.
- Behind-the-scenes of your brand – It’s important to make your audience feel apart of your crew. Photos that feature your crew “behind-the-scenes” will create a sense of unity with your audience. It allows them to not only get an idea of the people that make up your brand but also makes them feel apart of your company.
- Incorporate hashtags – Unlike Twitter, you can use a variety of hashtags with your post. Hashtags in Instagram are similar to keywords in Google. Hashtags will increase your viewer engagement.
- Be an inspiration to your audience – If you can inspire someone with a post you’re more likely to gain their trust and receive a like. A post that resonates with a user is a great way to increase positive engagement. Remember, likes are terrific, but comments and shares are specific opportunities for engagement.
- Interact with other accounts – By interacting with your audience and other brands in your industry, you are reaching out and starting a conversation. This is a great way to find inspiration for future posts and also allows you to participate in the true value of social media; connecting with others on a personal level. Interacting with other accounts ultimately increases your brand awareness.
If you’d like to learn more about creating a successful social strategy through your Instagram account, contact Liquified Creative today!