Why Engagement is an Important Social Media Metric

Why Engagement is an Important Social Media Metric

by Meghan Mercer, July 31, 2017

What is social engagement and why is it important to your business? Engagement is defined as the numbers of interactions users have with your social media content (i.e. likes, shares, and comments). While some may not see the significance of engagement metrics, the truth is these statistics can provide valuable insight. Here are three reasons why social engagement should be an integral part of your social media strategy.

  • Provides Credibility. High social engagement with your brand’s content shows others that you are a reliable source. “By building a genuine relationship between a brand and an individual with a strong, influential online presence, marketers can create impressions and deliver brand messages that consumers trust wholeheartedly.” [1]
  • Highlights Expertise– High engagement statistics show that your brand is recognized as an expert in your industry. A high engagement proves your content is not only resonating with your audience but is compelling them to interact with it.
  • Work Smarter– posts that receive higher engagement show which content is more important to your audience. This will allow you to focus more of your time writing posts that will be meaningful to your audience.

Engagement is an important metric to track when utilizing your social media as a platform for branding and digital marketing. To learn more about social media metrics click here.

[1] Source: https://www.terakeet.com/insights/the-impact-of-engagement-marketing-beyond-brand-awareness/​