Facebook’s New Business Pages Format: Here’s What You Need to Know

Facebook’s New Business Pages Format: Here’s What You Need to Know

by Meghan Mercer, August 4, 2016

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Facebook has changed it’s Business Pages Format. Do you want to take advantage of these modifications and empower your company to more effectively reach your Facebook communities? Here’s everything you need to know for your company Facebook page:

  1. Profile Picture/Logo Moved.
    The Business Facebook picture is now separated from the cover and in the left-hand column making your brands logo more distinct. This new location highlights your brand’s logo and therefore increases brand awareness.
  2. Cover Photo Reposition
    The cover photo is detached from the profile/logo picture making it an individual entity that brands can really use to their advantage to create a worthwhile cover photo. Your cover photo allows you to highlight distinct features of your brand to attract your audience to learn more about your company.
  3. Tab Visibility
    Each and every Tab is listed in the left column, making it more convenient for fans to access. Facebook allow your fans to learn more about your company and engage with your audience in entertaining ways.
  4. Bigger “CTA”
    Marketers will be ecstatic over the new “Call-To-Action Button.” The button is now larger and has been moved to a more prominent position. Facebook’s Call-To-Action can be used to link to anywhere outside of Facebook.

If you have questions about your copy for your website, social media, or campaigns, contact Liquified Creative today.