The Rules to Designing for a Client

The Rules to Designing for a Client

by Jamie Czajkowski, June 16, 2016

Architects and Customer in an Office.

It’s no secret that every agency works with, or will eventually work with, an array of clients. This list of tips is a great guideline to use for any of your clients.

  1. Create Goals from the Get-Go. From the very start sit down with the client and have an overview the client’s expectations. Connecting with clients, and understanding their personal goals will keep you from wasting time in the future creating designs that do not follow the client’s brand.
  2. Be Specific. Prepare specific questions for your meeting with your client in order to receive specific answers. The more details the better.
  3. READ the BRIEF. Always refer back to your brief while designing. Print it out, highlight key parts, and hang it where you will be working. This is a helpful way to make sure you’re fulfilling your client’s requests.
  4. Sketch, Sketch, Sketch. Release your crazy ideas in your sketches. One of those crazy ideas could end up being the inspiration that creates the product.
  5. 40% Rule. As you are developing ideas and believe you have come to a standstill, you have only used 40% of your brain. Keep going you still have 60% to go!
  6. The Client is Always Right. They are paying you to receive a product that they desire. If they want a certain aspect that you may not agree with, go with their idea. They are right, you are wrong.
  7. Give it Some Time. If you have the time, then take a break from the design and sleep on it. When you wake up you will have a new fresh perspective.
  8. Don’t be “Butt Hurt”. Constructive criticism can improve your design. It is hard making revisions to a design you stayed up all night working on, but it can be the difference between a happy client and an angry client.
  9. STARTOVER. It is a scary word, but can be highly effective. If a design is just not cutting it, sometimes the best thing to do is go back to the drawing boards.
  10. Just STOP Already. You can knit pick the heck out of a design, tweaking it little by little, but at some point, you need to know when to stop.
  11. Media. The final test for a design is the media test. Make sure it fits all forms of media so that they can be fitted and thrown out into the social world.