You know your company needs marketing, but where do you start?
Between web design, branding, SEO, social media, ad words, website creative content, email marketing, and website development, there are so many different aspects of marketing that need your attention. So where should you focus your marketing efforts?
Many companies recognize the importance of marketing but do not have the employee bandwidth, understanding, or time to dive into the vast sea of opportunities.
“Marketing isn’t JUST one thing. It’s everything.”
The term “marketing” engulfs a variety of efforts and “everything” covers, well, everything. Are you feeling overwhelmed yet? Don’t be. Jump-start your marketing game plan with this list of efforts that your company should be engaging in.
Here’s EVERYTHING You Need to Know:
Maintaining your company’s vision lies in your ability to incorporate your messaging throughout every aspect of your company, from your social media networks, to your website, to your print material. Your brand is what differentiates you from your competitors. It’s how your consumers make an emotional connection to your company. One-way to ensure brand consistency is by hiring an all in-house agency. The advantages of hiring an all in-house agency are that all of your work will be handled internally by a set of experts that are familiar with your brand and will make sure to incorporate your branding into any service requested.
2. Marketing and Sales
In order to connect with your audience you must:
Identify Your Audience: Who is your ideal customer or client? Who would be the perfect fit for your product or service? Consider demographics and psychographics.
Reach Your Audience: You can reach your audience through many different avenues such as:
- Search Engine Optimization (SEO): the process of increasing a websites visibility search engine’s organic results.
- Search Engine Marketing (Pay-Per-Click): Google Adwords, allows businesses to display ads on Google and it’s advertising network.
- Social Media Marketing: Allows you to gain your audience’s attention on a more personal level through interesting content and captivating creative. (See below to dive deeper into Social Media).