Which Social Channels should you choose to promote your business?

Which Social Channels should you choose to promote your business?

by Caitlin Wiggins, May 26, 2015

May blog

Have you considered adding social media to your marketing strategy? Between Pinterest, Facebook, LinkedIn, Twitter, and YouTube, it’s tempting to promote your brand on every social network. However, one or two quality social channels are more effective than ten channels with outdated content and disengaged fans.

Prerequisites

Before you determine which social channel will work best for your brand, consider the following:

  1. What is your business model?

Certain social networks, such as LinkedIn, are best suited for B2B companies while others are more appropriate for B2C companies.

  1. Who is your target audience?

All of your customers are not communicating on each network. Different social networks appeal to different ages, interests, and genders.

  1. What type of content do you have available and how much new content are you willing to create?

Some social networks, like Twitter, are more text-based while networks like Pinterest and Instagram work well with photographs. Regardless of which network you choose, new and fresh content is always essential to finding success with social.

How to pick the right social channel that will reach your customers:

Twitter

Twitter is generally leveraged to share newsworthy updates from your business. These updates may include details on a new product launch, industry updates, or your band’s opinion on trending topics. Twitter is generally a great platform for B2B business models in the communication and information sector.

Facebook

Facebook is considered a “personable” social platform where fans are encouraged to engage with your brand. B2C products, brands and software companies (especially companies with visually driven products) are a good fit for Facebook. Facebook is a popular choice for most companies due to its large audience.

YouTube

YouTube works for visually-driven brands. If you have a lot of video content you should definitely take advantage of YouTube.

Pinterest

Pinterest’s audience is predominately female. Recommended industries include fashion, e-commerce, and retail.

LinkedIn

LinkedIn’s users are likely to have a college education and are generally an older, more affluent audience.

Each social network caters to a different audience. Make sure you’re investing your time and money into a social channel that is best suited for your brand!